Authorized Dealer · New Haven, Indiana
Engineered Floors
Fresh Start® Carpet Technology — Innovating American Flooring
Carpet Flooring
About Engineered Floors
Engineered Floors is one of America's fastest-growing carpet manufacturers, producing innovative, high-performance carpet with their signature Fresh Start® PureColor® technology — offering superior color clarity, stain resistance, and softness.
Engineered Floors was founded in 2009 and quickly became one of the most innovative carpet manufacturers in North America. Their proprietary Fresh Start® technology produces carpet fiber using a unique process that locks color throughout the fiber rather than just on the surface, resulting in superior fade resistance and stain protection. Their Dream Weaver® and Pentz® brands are among the most popular carpet lines carried by independent flooring retailers across the country. Ruhl Furniture & Flooring carries Engineered Floors carpet with professional installation available across the Fort Wayne metro area.
Visit Engineered Floors official websiteEngineered Floors Products at Ruhl Furniture & Flooring
Why Engineered Floors?
- Fresh Start® PureColor® technology — color locked in fiber, not just on surface
- Superior fade and stain resistance
- Exceptionally soft underfoot feel
- Pet and kid friendly options
- Wide selection of colors, textures, and styles
- Competitive pricing vs. comparable performance
- Professional installation available
Why Ruhl Furniture & Flooring Carries Engineered Floors
Engineered Floors disrupted the carpet industry with genuinely better technology at competitive prices. Their Fresh Start® carpet outperforms many higher-priced alternatives, and customers consistently love the softness and durability.
Frequently Asked Questions About Engineered Floors
What is Fresh Start® PureColor® carpet technology?
Fresh Start® PureColor® is Engineered Floors' process of locking color throughout the carpet fiber rather than just coating the surface. This results in superior fade resistance and stain protection because there's no color to wash away.
Is Engineered Floors carpet good for pets?
Yes — their PureColor® technology makes the carpet naturally more resistant to pet stains, and many of their collections have specific pet-focused features including odor resistance.
Other Brands We Carry
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See Engineered Floors in Person
Visit our showroom at 511 Broadway St., New Haven, IN 46774
Mon/Tue/Fri: 10am–5pm · Wed/Thu: 10am–6pm · Sat: 10am–2pm